Indian gaming has reached another milestone as Payal Dhare, popularly known as Payal Gaming, joins Seagram’s Royal Stag as its newest brand ambassador. With this move, she becomes the first gamer to represent the iconic brand, marking a breakthrough for the esports and gaming community in the country.
Payal Dhare – Brand Ambassador of Seagram’s Royal Stag
Royal Stag announced the addition of four new personalities to its ambassador lineup on Monday. Along with Payal Dhare, the brand roped in Bollywood actor Sidharth Malhotra, music sensation Badshah, and Telugu star Naga Chaitanya. They will appear alongside star cricketers Rohit Sharma, Jasprit Bumrah, and Suryakumar Yadav, who have long been associated with the brand. For Payal, this association is particularly meaningful as it symbolizes the growing acknowledgment of gaming as part of India’s mainstream entertainment ecosystem.
A Breakthrough for Gaming Creators
Payal Dhare has built one of the strongest communities in Indian gaming as a prominent female creator. Known for her engaging livestreams and content, she has inspired millions by challenging stereotypes in an industry largely dominated by male creators. Sharing her thoughts on this milestone, she pointed out that Royal Stag’s values—focused on breaking boundaries and chasing success—resonate with her own career journey in esports.
Her inclusion is being seen as a cultural shift. Lifestyle endorsements in India have traditionally revolved around cricket stars and Bollywood celebrities. But the rise of content creators and esports has now compelled big brands to tap into this fast-growing digital community, and Dhare’s appointment is evidence of this evolution.
Gaming Goes Mainstream
This collaboration not only highlights Payal’s personal success but also reflects the rise of India’s esports and gaming scene. Having a gamer join the ranks of cricketing icons and film stars sends out a strong message: gaming is no longer niche but a part of mainstream youth culture in the country.
By welcoming Payal Dhare, Royal Stag widens its reach to India’s young digital-first audience while celebrating diverse forms of success. For the Indian gaming industry, her appointment stands as a proud milestone and an inspiration for many other creators to aim big.